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As the visionary behind the business, Miss Emily Del, a proud Hispanic woman with a profound connection to the countryside and a genuine passion for crochet, seamlessly weaves her knowledge of the cowgirl lifestyle and her love for crafting crochet clothing into the very fabric of her enterprise. Having been raised in the heart of the countryside, she intimately comprehends the passion and authenticity that embody cowgirls. This connection translates into the care and attention she devotes to E&M’s product selection.